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Our Story

Beauty intelligence, crafted for you.

AimmiA was born from a simple idea: beauty should be personal. We combine cutting-edge AI with expert dermatology to help everyone discover products that truly work for their unique skin, tone and lifestyle.

50K+
Happy Customers
98%
AI Match Accuracy
4.8
Average Rating
12+
Award-Winning Products

Our Mission

To democratise personalised beauty by making AI-powered skin analysis and product matching accessible to everyone — regardless of skin type, tone or budget. We believe the future of beauty is intelligent, inclusive and kind.

What We Stand For

AI-First Beauty

Every recommendation is powered by advanced AI that understands your unique skin, tone and goals.

Clean & Conscious

We curate only cruelty-free, dermatologist-tested formulas with transparent ingredient lists.

Personalization

No two skin profiles are the same. Our AI ensures every suggestion is tailored specifically to you.

Confidence

Beauty is about feeling confident in your own skin — not chasing unrealistic standards.

The Team

SA

Sara Al-Rashid

Founder & CEO

Former AI researcher with a passion for making beauty smarter and more inclusive.

DN

Dr. Nour Haddad

Head of Dermatology

Board-certified dermatologist ensuring every formula meets clinical standards.

KY

Karim Youssef

Lead AI Engineer

Building the machine-learning models that power personalised beauty recommendations.

Powered by AI

Our proprietary beauty AI analyses 50+ skin data points.

From real-time skin analysis to virtual try-on and progress tracking, our AI suite learns and adapts to your beauty journey. Every recommendation gets smarter over time.

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